Reading between the lines further, the Daytona is also emblematic of a shift in the sort of watches considered valuable. The most famous and valuable versions of the Daytona are stainless steel sport watches, rather than the seemingly more pricey gem-set versions or ones that come in precious metals like yellow gold
After the debut with the jewelry line, Lee Wood starts once again from the sporting heritage of Bikkembergs to create a Pre Fall-WInter 2021 activewear collection that celebrates physical but also mental well-being. “The gym is no longer exclusively a place for physical preparation but rather a destination, a status.” Says the creative director, “In this environment, fashion cannot be missing. I wanted to create garments that can give life to this thought, creating an athletic chic style”.